Police show proximity to citizens on social media

Social media teams
Police show proximity to citizens on social media
Social networks ensure the reach and relevance of police topics.

Change is the only constant in communication. In social media in particular, platforms often come and go very quickly: whereas Snapchat was the next hot thing yesterday, today it's Insta stories. The NRW police are facing up to this change so that they can also communicate their content in a target group-oriented way.

The NRW police use social networks to reach more people than almost any other medium. Practically in real time. Facebook, Twitter, Instagram and co. also offer the opportunity to talk to people. This means that this communication channel is not a one-way street.

Equipped with a smartphone, anyone can become a live reporter at a shooting spree, demo or serious traffic accident. This changes the work of the press. And, of course, it also changes the public relations work of the police. Today, this work must above all be fast, transparent and reliable. On the other hand, activity on social media must be read like a seismograph for press and public relations work.

What is happening right now? What moves people? Is there an urgent need for action? In future, the police will find out more and more via social media. This development will make public relations work much more demanding.

The police online services department has been part of the Ministry of the Interior since 2013. This is where internal and external public relations work on the police intranet, the internet and social media channels is coordinated across the country.

One of the certainties of digitalization is: content is king. And the police have a lot of it. All 50 police authorities in North Rhine-Westphalia currently use social media. All authorities have a Facebook channel, almost all of them use Twitter. The first are already on Instagram. There are also central channels on YouTube, Xing and LinkedIn. WhatsApp is currently being tested to support applicants for the police profession who are in the application process. A Tiktok channel for the North Rhine-Westphalia police is also currently being tested. In total, the NRW police have over 120 social media channels.

 

How to recognize the real police on social media

Unfortunately, there are many offers on social media that look deceptively similar to genuine police offers. Press releases, images and emblems are used to give the impression that it is a police page. The NRW police are taking legal action against the operators of these pages.

A police website can be recognized by the following features:

  • a uniform naming convention (NRW police and name/name abbreviation of the police authority),
  • a uniform address convention
    • Facebook: facebook.com/Polizei.NRW.Behördenkürzel
    • Twitter @polizei_nrw_Behördenkürzel,
  • usually certified by the platform provider (tick in blue circle),
  • a police star with authority logo,
  • Data for making contact outside the social network is provided.

 

General information on data protection

You can find information on the topic of "data protection" on the website of the competent supervisory authority for data protection in North Rhine-Westphalia, the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia. www.ldi.nrw.de

Data protection in the social media

Data protection in social media is important to the NRW police. You should therefore read the following data protection information before using the links to police services on social media.

 

Data protection information for Facebook

By clicking on "Like" you become a fan of the police page, which is visible to the administrators of the page as well as to your friends and possibly other Facebook users. This applies in particular to "likes" or comments on our posts, which are also visible to non-registered visitors and non-fans of this fan page. Even if you are not or do not become a fan of this page, you can leave comments or "Like" information on our posts that are visible to others and the administrators of the fan page.

However, this information is neither analyzed by the administrators nor recorded elsewhere. The statistics that Facebook makes available to the administrators are output in aggregated form and do not allow the administrators to draw any conclusions about personal data.

In this context, please also note the data usage guidelines at https://www.facebook.com/about/privacy/ and make the appropriate privacy settings in your account! Please check exactly what information you publish!

What Facebook learns:

What data Facebook stores in detail and how the company uses this data is not exactly known. What is certain is that Facebook not only stores data that is entered directly by users, but also records the actions of Facebook users.

Facebook also learns

  • the most important data of the computer system from which a user logs into the network - including IP address, processor type and browser version including plug-ins and
  • every visit to websites (widget data) on which a "Like" button is installed. The IP address is also transmitted. If the visitor to the third-party site is a Facebook user and has already logged in to Facebook from the same computer, Facebook can also determine their identity.
Overview of the Facebook accounts of the NRW police

 

Police Aachen

https://www.facebook.com/polizei.nrw.ac

Police Bielefeld

https://www.facebook.com/polizei.nrw.bi

Bochum police

https://www.facebook.com/polizei.nrw.bo

Police Bonn

https://www.facebook.com/polizei.nrw.bn

Borken police

https://www.facebook.com/polizei.nrw.bor

Police Coesfeld

https://www.facebook.com/polizei.nrw.coe

Police Dortmund

https://www.facebook.com/polizei.nrw.do

Düren police

https://www.facebook.com/polizei.nrw.dn

Düsseldorf police

https://www.facebook.com/polizei.nrw.d

Duisburg police

https://www.facebook.com/polizei.nrw.du

Police Ennepe-Ruhr-Kreis

https://www.facebook.com/polizei.nrw.en

Police Essen

https://www.facebook.com/polizei.nrw.e

Euskirchen police

https://www.facebook.com/polizei.nrw.eu

Gelsenkirchen police

https://www.facebook.com/polizei.nrw.ge

Gütersloh police

https://www.facebook.com/polizei.nrw.gt

Hagen police

https://www.facebook.com/polizei.nrw.ha

Police Hamm

https://www.facebook.com/polizei.nrw.ham

Heinsberg police

https://www.facebook.com/polizei.nrw.hs

Police Herford

https://www.facebook.com/polizei.nrw.hf

Police Hochsauerlandkreis

https://www.facebook.com/polizei.nrw.hsk

Police Höxter

https://www.facebook.com/polizei.nrw.hx

Police Kleve

https://www.facebook.com/polizei.nrw.kle

Police Cologne

https://www.facebook.com/polizei.nrw.k

Police Krefeld

https://www.facebook.com/polizei.nrw.kr

Police Lippe

https://www.facebook.com/Polizei.NRW.LIP

Police Märkischer Kreis

https://www.facebook.com/Polizei.NRW.mk

Police Mettmann

https://www.facebook.com/Polizei.NRW.me

Police Minden-Lübbecke

https://www.facebook.com/Polizei.NRW.mi

Mönchengladbach police

https://www.facebook.com/polizei.nrw.mg

Muenster police

https://www.facebook.com/polizei.nrw.ms

Police Oberbergischer Kreis

https://www.facebook.com/polizei.nrw.gm

Oberhausen police

https://www.facebook.com/polizei.nrw.ob

Olpe police

https://www.facebook.com/polizei.nrw.oe

Police Paderborn

https://www.facebook.com/polizei.nrw.pb

Police Recklinghausen

https://www.facebook.com/polizei.nrw.re

Police Rhein-Erft-Kreis

https://www.facebook.com/polizei.nrw.rek

Police Rheinisch-Bergischer Kreis

https://www.facebook.com/polizei.nrw.gl

Police Rhein-Kreis-Neuss

https://www.facebook.com/polizei.nrw.ne

Police Rhein-Sieg-Kreis

https://www.facebook.com/polizei.nrw.su

Police Siegen-Wittgenstein

https://www.facebook.com/polizei.nrw.si

Police Soest

https://www.facebook.com/polizei.nrw.so

Police Steinfurt

https://www.facebook.com/polizei.nrw.st

Unna police

https://www.facebook.com/polizei.nrw.un

Police Viersen

https://www.facebook.com/polizei.nrw.vie

Police Warendorf

https://www.facebook.com/polizei.nrw.waf

Wesel police

https://www.facebook.com/polizei.nrw.wes

Police Wuppertal

https://www.facebook.com/polizei.nrw.w

Police careers

https://www.facebook.com/polizei.nrw.karriere

Landeskriminalamt

https://www.facebook.com/polizei.nrw.lka

Landesamt für Zentrale Polizeiliche Dienste

https://www.facebook.com/polizei.nrw.lzpd

Data protection information for Twitter

By clicking on "Follow", you will become a follower of the police account, which will be visible to the administrators of the page as well as to your friends and possibly other Twitter users.

This information is neither analyzed by the administrators of the police account nor recorded elsewhere. The statistics that Twitter makes available to the administrators of the police account are displayed in aggregated form and do not allow the administrators to draw any conclusions about personal data.

In this context, please also note the data usage guidelines at https://www.twitter.com/privacy/ and make the appropriate privacy settings in your account! Please check exactly what information you publish!

What Twitter learns:

What data Twitter stores in detail and how the company uses this data is not exactly known. What is certain is that Twitter not only stores data entered directly by users, but also records the actions of Twitter users - presumably without gaps - and passes them on to third parties.

Twitter also learns

  • the most important data of the computer system (log data) from which a user logs into the network - including IP address, processor type and browser version, including plug-ins and
  • every visit to websites (widget data) on which a Twitter button is installed. The IP address is also transmitted. If the visitor to the external site is a Twitter user and has already logged in to Twitter from the same computer, Twitter can also determine their identity
Overview of the Twitter accounts of the NRW police
Police Aachenhttps://twitter.com/polizei_nrw_ac
Police Bielefeldhttps://twitter.com/polizei_nrw_bi
Bochum policehttps://twitter.com/polizei_nrw_bo
Police Bonnhttps://twitter.com/polizei_nrw_bn
Borken policehttps://twitter.com/polizei_nrw_bor
Police Coesfeldhttps://twitter.com/polizei_nrw_coe
Police Dortmundhttps://twitter.com/polizei_nrw_do
Düren policehttps://twitter.com/polizei_nrw_dn
Düsseldorf policehttps://twitter.com/polizei_nrw_d
Duisburg policehttps://twitter.com/polizei_nrw_du
Police Ennepe-Ruhr-Kreishttps://twitter.com/polizei_nrw_en
Essen policehttps://twitter.com/polizei_nrw_e
Police Euskirchenhttps://twitter.com/polizei_nrw_eu
Gelsenkirchen policehttps://twitter.com/polizei_nrw_ge
Gütersloh policehttps://twitter.com/polizei_nrw_gt
Hagen policehttps://twitter.com/polizei_nrw_ha
Police Hammhttps://twitter.com/polizei_nrw_ham
Heinsberg policehttps://twitter.com/polizei_nrw_hs
Police Herfordhttps://twitter.com/polizei_nrw_hf
Police Hochsauerlandkreishttps://twitter.com/polizei_nrw_hsk
Police Höxterhttps://twitter.com/polizei_nrw_hx
Police Klevehttps://twitter.com/polizei_nrw_kle
Police Colognehttps://twitter.com/polizei_nrw_k
Police Krefeldhttps://twitter.com/polizei_nrw_kr
Police Lippehttps://twitter.com/polizei_nrw_lip
Police Märkischer Kreishttps://twitter.com/polizei_nrw_mk
Police Mettmannhttps://twitter.com/polizei_nrw_me
Police Minden-Lübbeckehttps://twitter.com/polizei_nrw_mi
Mönchengladbach policehttps://twitter.com/polizei_nrw_mg
Muenster policehttps://twitter.com/polizei_nrw_ms
Police Oberbergischer Kreishttps://twitter.com/polizei_nrw_gm
Oberhausen policehttps://twitter.com/polizei_nrw_ob
Olpe policehttps://twitter.com/polizei_nrw_oe
Police Paderbornhttps://twitter.com/polizei_nrw_pb
Police Recklinghausenhttps://twitter.com/polizei_nrw_re
Police Rhein-Erft-Kreishttps://twitter.com/polizei_nrw_rek
Police Rhein-Kreis-Neusshttps://twitter.com/polizei_nrw_rkn
Police Rhein-Sieg-Kreishttps://twitter.com/polizei_nrw_su
Police Siegen-Wittgensteinhttps://twitter.com/polizei_nrw_si
Police Soesthttps://twitter.com/polizei_nrw_so
Police Steinfurthttps://twitter.com/polizei_nrw_st
Unna policehttps://twitter.com/polizei_nrw_un
Police Viersenhttps://twitter.com/polizei_nrw_vie
Warendorf policehttps://twitter.com/polizei_nrw_waf
Wesel policehttps://twitter.com/polizei_nrw_wes
Police Wuppertalhttps://twitter.com/polizei_nrw_w

 

Data protection information for YouTube

YouTube is a subsidiary of Google, therefore the Google privacy policy also applies: www.google.de

What is the data collected for?

  • User authentication
  • Targeted advertising
  • Analysis and research of user behavior
  • Disclosure to third parties: The user accounts of all Google services converge centrally. The data collected is automatically linked to other Google services. Anonymized data is passed on to advertising partners and other third parties, e.g. to visualize trends and statistics

All settings can be managed centrally in the Google Dashboard.

YouTube channel of the NRW police

You can find the YouTube channel at the address: https://www.youtube.de/c/POLIZEINRW

Police on site Addresses and contact details of the NRW police

Translated with DeepL.com (API Version)
In urgent cases: Police emergency number 110